Digital Product Advisory Committee Charter


The purpose of this document is to establish the Digital Product Advisory Committee (DPAC) for DIGIT HCM. The DPAC will be responsible for providing guidance, inputs, insights and recommendations to the design and development of DIGIT HCM and to the product roadmap. This charter outlines the DPAC’s objectives, responsibilities, composition and operating principles.

Background & Context

Digital technologies generally, and digital public goods (DPGs) in particular, provide an opportunity for governments, private sector organisations and civil society organisations to collaborate to address public health outcomes by creating a country’s digital public health infrastructure. These digital technologies manifest as digital products or solutions that are used as part of programs by governments and civil society organisations aimed at specific interventions. Public health is one such area where digital public infrastructure (DPI) using DPGs is being built across countries. Within the larger public health space, public health campaigns are one such intervention, that are aimed towards the control, prevention, and eradication of disease at the population scale by setting up digital public infrastructure.

Working with partners and supported by our donors, Bill & Melinda Gates Foundation (BMGF), Nandan Nilekani Philanthropies, and the Global Fund (Supply Chain team), eGov Foundation, is designing and developing a digital health campaign management product on the DIGIT Health platform. For the first implementation of this product, eGov Foundation has partnered with the National Malaria Control Programme (NMCP) under the Ministry of Health of the Government of Mozambique. The first exemplar using DIGIT HCM was done for a bednet campaign in Mozambique in August 2023 in Tété province. Following this, DIGIT HCM will be used for managing and operationalising an SMC campaign in the Nampula province of Mozambique, starting January 2024. The next country adopting DIGIT HCM for their health campaigns is Liberia, where DIGIT HCM will be used for a bednet campaign in March 2024. The same product is intended to be used for campaigns across multiple diseases and we hope to work with other partners to help us evolve the roadmap for this product.

As in many other spaces, the health campaign management space is fragmented with multiple products and solutions. Oftentimes, these products and solutions have overlapping capabilities, are not interoperable or are difficult to deploy in a changed context. This adds the burden of creating a new solution for each campaign, straining the already limited resources which can be put to better use. Designing and developing DIGIT HCM as a global DPG that forms a part of the digital public health infrastructure of a country can help mitigate many of these issues. DIGIT HCM is being designed and developed as a DPG and made freely available to all as open-source software under the MIT license. (

Objectives of the Digital Product Advisory Committee

There are many organisations and individuals with deep knowledge and expertise in the public health space in general, and in public health campaign management, in particular. We endeavor to leverage this collective knowledge and expertise as we evolve the product. We do this by arriving at a shared understanding of the challenges faced by various actors in delivering public health campaigns, prioritising the most pressing issues keeping an eye on what’s going to be used first, building into the product the capabilities that are needed by most and enabling interoperability with other products and solutions catering to very specific use cases.

The objectives of the Digital Product Advisory Committee then, are to:

  1. Get strategic alignment on the most pressing problems in health campaign management across the different types of campaigns.

  2. Provide inputs that will inform the product roadmap.

  3. Provide domain knowledge.

  4. Share experience on the variations in campaigns in different countries and how the product can factor in those variations.

  5. Share best practices, learnings and failures, and the root causes of these problems.

What does the Digital Product Advisory Committee do?

Here’s a view of what the Digital Product Advisory Committee (DPAC) is expected to do -


Action Item



Provide inputs to the product

The DPAC will provide inputs to product initiatives to drive maximum impact at scale. This direction will feed into the product.


Share knowledge & experience

Members of the DPAC will share their knowledge and experience that will help the product team building the product to make more informed decisions. They can share their understanding through reviews of research papers and reports, recommendations, best practices and what they have seen work in different contexts, etc. that will provide thoughtful recommendations to the product roadmap.


Arrive at a shared narrative and advocate DIGIT HCM

The DPAC will play a critical role to craft a narrative that will help with adoption of the DIGIT HCM product within the ecosystem.


Provide feedback during product design and after product releases

The DPAC will take an active role in providing feedback during the product design and development phase to ensure the final product provides maximum value to the users.

The following are a few of the things the Digital Product Advisory Committee will not do:

As the name suggests, the Digital Product Advisory Committee is an advisory body and as such, it is not a decision-making body. Its role is to share relevant experience from different geographies, share learnings from other campaigns and countries, help understand the problems in campaigns and challenges faced by different actors, etc. It will provide inputs and strategic direction that can be taken up for consideration on the roadmap but is not responsible for the roadmap itself.

Members of the Digital Product Advisory Committee


Core Expertise

Nominated Individual Members


Convenor & Secretariat - Product design and development

Jojo Mehra Abhishek Suresh


Campaign Digitization and Program Management for Public health Campaigns

Elijah Egwu

CHAI (Global team)

Health campaign program management

Lakshmi balachandran

Alliance for Malaria Prevention

Bed Net Campaign digitisation

Marcy Erskine

Robert Opoku

The advisory committee will meet once a quarter.

Proposed Principles

(References:; eGov’s product approach to building products and DPIs)

  1. Understand the problem and reimagine futures with the ecosystem:

  • Understand the problems of different actors, and their problems.

  • Refer to existing research, consult experts, involve stakeholders, and engage with end-users to develop an understanding of the problem space.

  • Develop and articulate a point of view.

  • Validate and refine this understanding through dialogue and discussion.

  • Reimagine futures.

  1. Prioritise solving pivotal problems:

  • Keep the focus on pivotal problems, enabling services and not pointing solutions

  1. Prioritise design and development of what will be used:

  • Design and development effort is scarce and hence should be prioritised towards capabilities that will be used, that is, in a specific implementation.

  1. Co-create with actors:

  • Design and co-create along with users and ecosystem actors

  1. Design and plan for scale from the beginning:

  • Build in flexibility, modularity, and simplicity from the start.

  • Identify and design for scale levers.

  1. Follow a holistic design approach:

  • Holistic design incorporates functional, visual, process, tech, and business models. and policy considerations.

  • Design for people and the needs of different types of people.

  • Think in terms of affordances (UI/UX, channels, language, etc.) and not just the technical capabilities of the system.

  • Design for change.

  1. Reuse and evolve:

  • Leverage the work done by others and evolve that.

  • Everything does not need to be reinvented.

  1. Follow an ecosystem-first approach:

  • What can be done by the ecosystem, should be done by the ecosystem.

  • Plan for enabling and co-creating with the ecosystem.

  • Put out artefacts that will enable others to reuse and evolve what’s already been done.

  1. Define success from the beneficiary’s perspective

  • Define what success looks like from the perspective of those who we are solving for.

  • Solve for beneficiaries, with citizens being the first among them.

  • Plan to track, measure, and iterate from the beginning.